Win Rate
The percentage of sales opportunities that result in a closed deal.
Why it matters
Win rate reveals the effectiveness of your sales team and process. It helps forecast revenue accurately and identifies where deals are being lost in the pipeline.
Formula
Win Rate = (Deals Won / Total Deals) x 100
Divide the number of deals closed-won by the total number of deals that reached a decision (won + lost). Exclude deals still in progress.
Calculator
Win Rate
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What's a good Win Rate?
20-30% average
SMB: 25-35%. Mid-market: 15-25%. Enterprise: 10-20%. Top performers: 30%+.
Related metrics
Avg Deal
SalesThe average revenue value of a closed deal, typically measured as Annual Contract Value (ACV).
Cycle Length
SalesThe average number of days it takes to close a deal from first contact to signed contract.
Pipeline
SalesThe total potential revenue of all active deals in your sales pipeline.