Revenue Growth Rate
The percentage increase in revenue over a specific period, typically measured month-over-month or year-over-year.
Why it matters
Growth rate is the headline metric for startups. It determines valuations, investor interest, and whether you're on track to reach scale. The 'triple triple double double' pattern is the gold standard.
Formula
Subtract last period's revenue from this period's revenue, divide by last period's revenue, and multiply by 100.
Calculator
What's a good Growth Rate?
Seed: 15-20% MoM. Series A: 10-15% MoM. Series B+: 100%+ YoY. T2D3 pattern: triple, triple, double, double, double.
Related metrics
MRR
SaaSThe predictable revenue a business expects to earn every month from active subscriptions.
ARR
SaaSThe annualized value of recurring subscription revenue, giving a full-year view of predictable income.
NPM
FinanceThe percentage of revenue that remains as profit after all expenses, taxes, and costs are deducted.