Cost Per Click (CPC)
The average amount you pay each time someone clicks on one of your ads.
Why it matters
CPC directly impacts your marketing ROI and customer acquisition cost. Understanding CPC helps you allocate ad budget efficiently and compare channel performance.
Formula
CPC = Total Ad Spend / Total Clicks
Divide the total amount spent on an ad campaign by the total number of clicks that campaign received.
Calculator
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Cost Per Click
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What's a good CPC?
$0.50-$3.00 typical
Google Search: $1-$5. Facebook: $0.50-$2. LinkedIn: $3-$8. B2B keywords can be $10+.
Related metrics
CTR
MarketingThe percentage of people who click on a link, ad, or call-to-action out of the total who viewed it.
ROAS
MarketingThe revenue generated for every dollar spent on advertising, measuring the effectiveness of ad campaigns.
CPA
MarketingThe average cost to acquire one paying customer through a specific marketing channel or campaign.