Cart Abandonment Rate
The percentage of online shoppers who add items to their cart but leave without completing the purchase.
Why it matters
Cart abandonment represents lost revenue that's already been partially earned. Reducing it even slightly can have a massive impact on revenue since these shoppers already showed purchase intent.
Formula
Divide completed purchases by total shopping carts created, subtract from 1, then multiply by 100. A rate of 70% means 70 out of 100 carts are abandoned.
Calculator
What's a good Cart Abandon?
Industry average: ~70%. Below 60%: Excellent. 60-70%: Good. 70-80%: Average. Above 80%: Needs attention.
Related metrics
CVR
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AOV
E-commerceThe average amount spent each time a customer places an order on your website or app.
RPV
E-commerceThe average revenue generated by each visitor to your website, combining conversion rate and average order value.